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How important is social media marketing to the small
business owner? Well it depends on what
you want to achieve. If you are looking
to take your brand to a national or global marketplace then yes - invest in
social media marketing. If you are a
small business whose products and services are primarily geared to servicing
your local area, then the question needs to be asked:
'How much time do you have to dedicate to raising your social
media profile and what return on investment will it provide in terms of sales
or market growth?
Websites versus Social Media - what to focus on?
Websites make sales, social media pages generally do
not. Establishing good search engine
rankings for your website should be the first goal for new start-ups so
potential customers can find you. Great
content and the ability to convert visitors into sales create a successful
online campaign.
Building a list should be the prime focus of tapping into
the potential of your site traffic, otherwise opportunities are lost. You have the three time convincers, those
people who need to connect with you more than once to be convinced to invest in
your product or service. List building
provides the opportunity to stay in touch with customers that have yet to
purchase and gives them a chance to get to know you more.
Social media can help connect at a deeper level with
potential customers and used well can drive traffic to your website via
promotions and competitions. Integrated
with your blog; social media pages can create a coordinated online marketing
campaign with your website to build your brand.
Most people using social media are doing so for the same purposes as you
- to promote themselves and for its social aspect. That means sharing photos, videos, music,
humour, inspiration, information, advice and connecting with stars, media and
people of interest.
When embarking on an integrated social media campaign you
will need to think about what it is that you are going to share (that's not
directly selling) with your followers?
What have you got to offer that other people and businesses will find
intriguing, inspiring, entertaining or useful?
Building Your Brand - Facebook, Twitter and Blogging
One thing I know is that people want to connect with you
personally, they want to see your face on your social media profile not a
logo. The exception to this is if you
own a well-known magazine, trade journal or charity. Otherwise, my advice is to post a good photo.
Social media web design provides the opportunity to build
your brand through images, slogans and profile information. Important is your by-line, if people get what
you are about in an instant through the use of visual media and a one liner,
the light goes on...connections can be made.
When creating your slogan or by-line ask yourself 'What is your higher
purpose' for doing what you do. Think in terms of how your products and
services create value for people, ultimately what is it you are trying to
achieve for them?
Transfer that message and branding through your Facebook
page, Twitter page and Tumblr blog and when integrated with your website you
have created a coordinated online social marketing campaign. Social media web design gives the 'wow'
factor to your social media pages.
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More Information :- https://www.mediawebchile.com/
